Augustinus Bader launched to market with technology that pushed the limits of topical skincare. To reach its next stage of growth and build mass awareness, the brand needed to translate its groundbreaking science into codes that would resonate with both consumers and retailers. Métier built on the brand’s inherent revolutionary spirit with ‘Blue Sky Skincare,’ a visionary positioning platform that brought Professor Bader’s science back down to earth—and elevated Bader Blue into a symbol for boundary-breaking in luxury beauty.

Fusing blue sky thinking, cutting-edge science, and luxury skincare.

Creating a new category of clinical. Blue Sky Skincare for Augustinus Bader.