Iconic by Nature

To celebrate 170 years of heritage, Hunter Boots reunited with the muse who helped define its cultural legacy: the legendary Kate Moss. Métier concepted Iconic by Nature, a 360° campaign celebrating Kate and Hunter’s shared DNA. Shot by renowned photographer Mikael Jansson in the British countryside, our visual language — inspired by natural instincts and settings — captures an intimate exploration of what it means to evolve, endure and remain iconic in essence.

Iconic by Nature Featuring Kate Moss

Global OOH as seen in Times and Herald Squares

Shot on Location in the British Countryside