Reimagining the World’s Most Creative Neighborhood
Long considered the city’s best-kept cultural secret, Miami Design District was ready for the global stage. As Miami's arts and luxury scene expanded, Métier was brought on to activate MDD in the digital conversation and beyond — not just as a neighborhood, but as a globally renowned playground for high-fashion, culture and elite creativity. Our long-term partnership included a refreshed brand and social strategy, ongoing campaign and creative direction, and robust ambassador, partnerships and experiential programs that welcomed new audiences —including celebrities and KOLs—to the block.
Brand Strategy
Campaign Development
Content Production
Partnerships & Activation
Editorial & Community Strategy
Culture moves in real time. Art Basel, Miami.
A Quiet Moment with the Legendary Pharrell Williams, at MDD.
Miami Design District, ranked by LVMH as the #1 most followed shopping neighborhood worldwide.
“RITUALS” by Shaniqwa Jarvis × HighSnobiety at Miami Design District.
Photographer Shaniqwa Jarvis with guests Angelo Baque and Paloma Elsesser at 'Rituals,' her Art Basel exhibit presented by MDD x Highsnobiety. Collaboration strategy & concept by Métier.