Could good-for-you makeup deliver without compromise? Saie Beauty’s line of clean, pigment-rich essentials did just that — and now, all they needed was to make believers of the beauty community. Métier developed a groundbreaking go-to-market and messaging strategy that established the signature Saie lifestyle as a sophisticated homage to effortless French beauty. Accompanied by a robust ambassador program that hand-delivered an elevated mailer experience to a diverse group of founding friends, the holistic 'Saie La Vie' approach set the template for the brand's earned content — and a new standard for ambassador programming in beauty going forward.

The activation set the foundation for Saie's eventual retail success as one of Sephora’s biggest success stories.