Founded by Erin Kleinberg and incubated by Métier, SIDIA is a 15x award-winning body care and fine fragrance brand. Métier led the brand from original concept to launch, weaving together a distinct brand world that spans visual identity, product development, packaging design, campaign and content production. We continue to collaborate closely on 360° campaign planning and production, packaging evolution, OOH, and retail design/visual merchandising.

MIDAS Featuring Erin Wasson