How does a legendary brand reclaim modern-day cultural relevance? Playboy’s refreshed editorial mission, 'Pleasure for All' reframed its legacy through the lens of eminism, equity and inclusion, earning renewed attention in editorial circles. But to win over a new, socially engaged generation, the publication needed a bolder way to signal its evolution. Métier developed a disruptive Social Strategy and a suite of custom assets that reignited Playboy’s voice in the cultural conversation, reintroducing it as the platform for progressive pleasure.

A dynamic social strategy and suite of animated assets that remind the next generation that Playboy's legacy of breaking through culture is back.

Playboy: #TheSpeechIssue featuring Lizzo, Travis Scott, David Harbour and more.